- Have an original skin.
- Have well designed graphics.
- Focus on many sports.
- Have creative topics and competitions.
- Run your own "fantasy" league for every sport.
I think the fantasy league for every sport would be very original. Most just use American Football, but with this you attract many fans from different types of sports as well. Get a custom skin that no one else has, too. Maybe run a point system and the person with the most points at the end of a time frame wins a prize?
Minor suggestions.
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