Matt: PollDaddy Goes Automattic

It’s another exciting day here at Automattic. Today we finally get to announce that we’ve acquired the market-leading poll and survey service PollDaddy.

For a year or two now, I’ve been minorly obsessed with polls and surveys as a method of lightweight interaction that engages casual users of your website and also can get you some really fun data to play with. I’ve also mentioned at a few WordCamps that a polling plugin is one of the top 10 WordPress plugins in the world. Polls are really popular with WordPress users.

As we started to look at building out our own service for this, it became more obvious that, while on the surface it’s a very simple problem, there’s a lot of hidden complexity and opportunities for some really powerful features under the hood. There are probably a dozen companies addressing this space right now, but as we started to survey the space I was struck by how often I’d see this “PollDaddy” thing pop up.

Two guys in Ireland with a quirky company name were cleaning up with some of the largest and most respected websites using their service on a daily basis. They weren’t the biggest, but they had the high end of the market. It seemed to be the WordPress of the polling space.

I took a secret trip to Sligo and put back a few pints with the team and we decided to make things work. They went to bed every night and woke up every morning thinking about polls and surveys, and were iterating at a great pace. By plugging into Automattic’s experience at creating internet-scale services and the distribution of WordPress.com, I knew we could take Polldaddy to an entirely new level in a relatively short amount of time.

Today we just enabled PollDaddy integration with 4.4 million blogs on WordPress.com and have released the first version of their .org plugin.

You can read more about the acquisition on the PollDaddy blog, Toni’s blog, and the WP.com blog. I’m super excited to have Lenny and Eoin as part of the Automattic family, and I’m looking forward to seeing the service flourish with its newfound resources.